NGK or Champion or
Bosch or Delco or whoever have pretty good crossreferences from THEIR
product to pretty much all the "big brands" and if you know how touse
them they tell you pretty much all you need.
That was what my observation is, which is that Brand X will have a cross
reference specific only for Brand X spark plugs.
That is, there is no "real" cross reference that I know of for spark plugs.
What I find strange is that this one thing everyone wants, doesn't exist.
All I can find are companies claiming that a given list of other spark plug
model numbers fits their particular spark plug brand and model number.